For the user: the intentions of services to customers, so that human life colorful.
Staff: to create space for development to enhance the value of staff, improve the quality of life.
For the community: to promote the healthy development and serve the community the progress of civilization.
Integrity! Realistic! Innovation! Efficient! responsibility!
Rather lose money, never lose credibility; Clear vain man, honest work;
Work better, others in good faith and pragmatic; Business regardless of size, should be treated equally;
Serious, responsible, strict, active and efficient